Attention to Detail


Waterside has been meticulously designed and built.  Every single detail was carefully considered and drafted before being handed over to the highly skilled craftsmen that built the house.  This was all done under the tutelage and instruction from the lead house designer.  This obsession with detail follows through into all areas and even pieces of furniture were designed and commissioned especially for Waterside.


All aspects of the project were undertaken by the highly regarded ‘The Pure group’ whose work has reached the highest recognition and received many Sussex Heritage Awards, Design & Build Awards and have had their work showcased and featured by the RIBA.

‘For each project, I immerse myself and strive for perfection. Waterside allowed me to create not just a sophisticated visually appealing building but one of function and capable of withstanding the test of time in both durability and design. The focus was always on the sea views and the home and its name encapsulate this fully.’

The Lead Designer and Project Manager of ‘The Pure Group’

Interior Design


The award-winning design team looked to create a timeless and unique interior not tied to any one particular period or style.  The Architectural Deco influences seen externally has been referenced inside but likewise with a modern interpretation.  The house has been decorated extensively with Farrow & Ball paint and Casadeco Wallpaper.


In places, bespoke furniture has been specifically designed and commissioned to complement the house and includes the Macassar veneered console tables and mirrors found in the entrance hall.


These follow a clean modern line with influenced by David Linley’s fine art pieces of furniture. This bespoke approach extends to the master bedroom suite with the unifying use of the Ebony veneers.


In other areas carefully selected furniture and artwork have been brought together and include items normally found in Harrods, particularly from Timothy Oulton.  A great talking point must be the Timothy Oulton coffee table made using the propeller from an old boat that has seen thousands of ocean miles and his wall art seen hanging in the hall and reception room.


Other areas include several vintage rosewood pieces, some from the ionic Merrow Associates and Piffa as well as further bespoke items made for Waterside from very rare old stocked Brazilian Rosewood.


Beautiful light fittings and table lamps complement the interior and include hand blown glass pendants, Crystal Chandeliers along with table lamps from David Hunt and RV Astley. The pieces and décor blend seamlessly to create a timeless warm and inviting interior.

Interior furnishing is available separately.

Exterior Design


The stunning beachfront location on the private sea Estate of West Kingston offered an opportunity to create a fabulous beachside home.


Rather than design a simple modern box, the designers chose to take inspiration from the Art Deco period but firmly rooting with modern design.  The stepped detailing, curved walls combine beautifully and offer a truly timeless building of Architectural quality.


Careful selection of quality materials and finishes were needed to ensure the building reached its full potential so meticulous planning and detailing ensued both before and during the build to create a building that would stand the test of time in both design and durability.


Floor Plans

Amended Waterside Floor Plan v2_Page_1 (1).png